Why End-User Experience Is the New KPI in IT
You’ve seen the dashboard. Everything’s green. No alerts, no errors. But the complaints are rolling in. "It’s slow." "I can’t log in." "Is the site...
2 min read
Camilla Tuborgh
:
Sep 5, 2025 11:04:47 AM
When ATG transitioned from a betting monopoly to a broader gaming company, the technical demands shifted quickly. New services were added. Infrastructure had to scale. Performance became business-critical. Watch the video below to hear Thomas Mårdh, product owner at ATG, tell about their collaboration with Kanari.
In 2019, Sweden deregulated its gaming market. ATG moved into sports and casino, launching new digital offerings under pressure and on deadline. Internally, IT operations were evolving just as fast. Teams were restructured. New roles were introduced. And suddenly, monitoring went from background task to business enabler.
“We launched on New Year’s Eve—and everything worked. But we knew we had to get ahead of things, not just react to them.”
— Thomas Mårdh, Product Owner, ATG
The observability setup at the time was fragmented. Tools were in place, but not integrated. Teams were stretched. Thomas needed a platform that could be implemented quickly—and a partner who could help run it while internal capacity caught up.
“I didn’t have a team. I needed something that worked out of the box—and someone who could run with it.”
— Thomas Mårdh
Kanari stood out for two reasons: their ability to adapt to ATG’s pace, and their willingness to embed. They weren’t selling tools. They were solving a problem.
The tool selection happened quickly. But it was the collaboration that defined the outcome. Kanari didn’t operate as a vendor. They became part of the day-to-day: attending weekly SRE meetings, working directly in JIRA, and supporting both strategic planning and operational follow-up.
“They’re in our meetings. They work in our systems. They answer tickets like any internal resource. You don’t think about whether they’re external or not.”
— Thomas Mårdh
Since 2019, Kanari has helped ATG scale observability across infrastructure, teams, and services. Key outcomes include:
“The dev teams are using observability differently now. They don’t just look at logs after something breaks. They want to understand trends, quality, and stability in real time.”
— Thomas Mårdh
“It’s not about the tool. I’m responsible for a service. Kanari helps me deliver that service—efficiently, reliably, and without adding headcount.”
— Thomas Mårdh
ATG is in the middle of a multi-year cloud migration. The environment will keep changing. But the structure they’ve built with Kanari gives them room to adapt, without resetting every time the platform or strategy evolves.
You’ve seen the dashboard. Everything’s green. No alerts, no errors. But the complaints are rolling in. "It’s slow." "I can’t log in." "Is the site...
Your dashboards are green. Everything looks fine. But users? They’re vanishing, complaining—or worse, silently suffering.
In today’s complex digital landscape, observability has become essential for understanding, optimizing, and troubleshooting modern systems....